Shishigin M.I.
Construction Of An Optimal Web-Siteby The Example Of The Really Existing Web-Site Www.Websiteceo.Com (Part 1)

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  • Аннотация:
    The article on the actual topic of Site-promoting

CONSTRUCTION OF AN OPTIMAL WEB-SITE

BY THE EXAMPLE OF THE REALLY EXISTING WEB-SITE WWW.WEBSITECEO.COM

(The article on the actual topic of Site-promoting)

  
   It may be said without exaggeration that the problem of optimization is, in certain sense, probably, the sharpest one of modern times. In any sphere of activity a person always seeks for some optimal solutions. Optimality is the Firebird, which is worth to be paid in burnt hands.
   A special place in the theory of construction of the extreme control systems is taken by the universal method of the objects optimization tasks solving, the base of which is the search, bringing the information, necessary to find the optimal solution.
   The consideration should be paid to the fact, that the search algorithms are representatives of the iteration processes development on solving of the complicated analytical tasks.
   Spontaneously, the thought that the computation scheme of PR constantly reminds the Site owner about the need of optimization, appears.
  
  
   The equation of the recursive computational scheme is given as follows:
  
   PR (A) = (1-d) + d (Ci (T1) PR (T1)/Cr (T1) + …+Ci(Tn) PR(Tn)/Cr(Tn)),
   where
   PR (A) is the Page Rank of page A,
   PR (T1) is the Page Rank of a site (page) pointing to Page A
   С1 (T1) is the number of the individual links off Page T1 to Page A,
   Сr (T1) is the general number of links off that Page T1,
   d is a dampening coefficient (usually 0.85)
   (1-d) is a normalization coefficient,
   n is the number of the pages on the site.
  
  
  
  
   The convergence of the recursive computation scheme is provided by a simple condition:

d<1

  
   The dampening coefficients for different Site Pages can be different.
   It is important that the values of the normalization coefficients can be distributed depending on the Page preference. In acknowledged sense, to "encourage" this or that Page, the normalization coefficient value can be increased for the account of diminishing of the normalization coefficients of other Pages. This method of the Page "encouragement" one might call the normalization coefficients asymmetry.
   For example, it's already in the first sИance of the Site indexation, that the search robot Googlebot can "encourage" the index Page of the Site (home.index), having set the normalization coefficient value as (0.1*n + 0.9)*0.15 for it, and the normalization coefficient value as 0.9*0.15 for the other Pages.
   [0.1*n + 0.9+0.9* (n-1)=n, where n is the number of Pages in the Site.]
  
   In the following sИances of the Site indexation, the normalization coefficient values for the index Page (home.index) and the normalization coefficients values for the other Pages, can have the following values:
  

(0.2*n+0.8)*0.15

0.8*0.15

(0.3*n+0.7)*0.15

0.7*0.15

…

(0.9*n+0.1)*0.15

…

0.1*0.15

  
  
   This or that Page can be encouraged by number of criteria (for example, thanks to the "great word mass"). In the computation algorithm of the PR the feedback links act, permitting to encourage the Pages operatively taking into account their dignity in different criteria.
   Thus, the Googlebot can encourage the Site, which is in the Net for a long time, it is trusted and prestigious.
   The Search Robot Googlebot, seems trying to bring the Site owner to making his own decision about the optimal linking in favor of the Pages which describe the Site topics more widely.
   Such Googlebot's approach explains why, as time went on, the PR value can be increased on the panel without any changes in the Site Pages structure.
  
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